Sales Promotion_PSP

How to define the term salespromotion? Well in my own terms a sales promotion is another way of getting the customer to come to you and make them want to buy the product. It's a way of giving in in order to recieve in return. Some examples would be lowering the price on a particular product, discounts, having sales, giving out free samples, offereing benefits, warranty etc. Recently the Sony PSP has lower their price from $200.00 +tax to $129.99 +tax. The gaming system also included a 1g memory stick as well as a free game, it doesn't get any better then that. With prices such as thise it almost makes you want to buy two of them, I know if I had the money I would. Thats a lot of happy gamers out there. Not to mention the money being saved, who would want to miss out on that offer? Consumers consider yourself lucky. SONY, I hope you know what your doing!

Ch.1(cont.) Mission Statement

Copy of the Mission Statement:
http://www.sony-europe.com/article/id/1178278971157
Sony is committed to developing a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy between businesses within the organisation, Sony is constantly striving to create exciting new worlds of entertainment that can be experienced on a variety of different products.

Above I have posted a copy of SONY's mission out in Europe, just because it is taken from another country and not here in the U.S its meaning does not change. As I have stated previously before SONY first orginated on Tokyo, Japan and now operates in over 43 countries(http://www.sony-europe.com/pages/europe/sony_europe.html). SONY manufactures services, devices and electronics to satisfies customers needs and wants as far as entertainment goes. Take the SONY PSP for example, the sony PSP features a large variety of entertainment all in one gaming device. You can play vedio games, stream the internet, load music, vedios and picture. If there are any nearby gamers with the new Ad Hoc (locaol) you can compete with any nearby players without the fustration of having to untangle wires. Ad Hoc Party allows you to compete online with psp and ps3 gamers almost anywhere. All this in just one device manufactured by SONY.

Brief History on Sony

In September 1945 Masaru Ibuka retirned back to Tokyo Japan after the war had taken place. He then began to establish a work place known at the time as Tokyo Tsushin Kenkyujo also known as Tokyo Telecommunications Research Institutes. He begain a small workforce paying off the employees with the money he had left in hi Savings. The institute produce factory reaired radios. After the war communications was needed so a high demand for the radios were needed. It was then Akio Morita came across his friend Ibuka and reunited with each other in Tokyo. Together the formed Tokyo Telecommunications Research Institute into what is now known throughout the world as Sony. They began by making home appliciances through electricicity that would be convienient and easy to use. For more information click on the link below:

http://www.sony.net/SonyInfo/CorporateInfo/History/SonyHistory/1-01.html

New Company and produt SONY PSP