Sales Promotion_PSP

How to define the term salespromotion? Well in my own terms a sales promotion is another way of getting the customer to come to you and make them want to buy the product. It's a way of giving in in order to recieve in return. Some examples would be lowering the price on a particular product, discounts, having sales, giving out free samples, offereing benefits, warranty etc. Recently the Sony PSP has lower their price from $200.00 +tax to $129.99 +tax. The gaming system also included a 1g memory stick as well as a free game, it doesn't get any better then that. With prices such as thise it almost makes you want to buy two of them, I know if I had the money I would. Thats a lot of happy gamers out there. Not to mention the money being saved, who would want to miss out on that offer? Consumers consider yourself lucky. SONY, I hope you know what your doing!