The Marketing Enviorment

Okay so here's where we look at the group of people willing to buy a firms product or as we marketers would put it, our target market. This process deals with identifying the market as far as enviormental management, component lifestyles and multiculturalism. Enviormental management deals with location as far as where it would be most convinient. SONY places its product in locations such as the mall. Deparment stores such as Target, Toy's R Us, Gamestop, Bestbuy and so much more. These stores are often located in a nearby locations, made affordable for both middleclass and highclass. As for multiculturalism the product itself is made and distrubuted aamongst other countries not only in the U.S. For example in my country Honduras you can purchase a PSP over there and buy the games there as well,but if i were to send a PSP bought here in NY and by a game out there chances are the game would not function well or not function at all. So my best bet would be to buy the PSP and the games all at once tha way I wouldn't have no problems with it. Talk about smart decesion making right?

Integrated Marketing Commmunications

Integrated Marketing commmunications provide consumers with goods and services, regardles of how they are provided, priced, or manfactured, promotion will not tak affect on its good and what SONY wishes, to achieve. SONY offers a one year product replacement plan for $19.99. If the product is damaged or is not working for some reason, you can get the product fixed or replaced free of charge. This communicatin process takes place through public relations in which costumer satisfaction is met. Another way SONY uses communication in order to reachout to its costumers is through advertising with the use of the media. Media entertainment such as T.V, the Radio, Flyers, posters, and even billboards and how can i forget to mention the internet. The fastest and most productive way t findout out about sales and informatin regarldes of the product or service. SONY has its own personal website where you can not only find out information on the PSP but other SONY manufavtured products as well. Sony's Target market for the PSP was mainly directed to teens, now everyone of eachother pretty much more or less owns a PSP or knows someone that does. As for the new realease of the SONY PSPgo, its target market was also for teens and young adults considering how good sales were with the release of the SONY PSP, however the outcome was not as greatly anticipated not many sales were made. I think it has something to do with the fact that the PSPgo is downloadable so in order to play its content you have to download it off the computer, where as the PSP you can simply purchase the game from any game store available.