The Marketing Enviorment

Okay so here's where we look at the group of people willing to buy a firms product or as we marketers would put it, our target market. This process deals with identifying the market as far as enviormental management, component lifestyles and multiculturalism. Enviormental management deals with location as far as where it would be most convinient. SONY places its product in locations such as the mall. Deparment stores such as Target, Toy's R Us, Gamestop, Bestbuy and so much more. These stores are often located in a nearby locations, made affordable for both middleclass and highclass. As for multiculturalism the product itself is made and distrubuted aamongst other countries not only in the U.S. For example in my country Honduras you can purchase a PSP over there and buy the games there as well,but if i were to send a PSP bought here in NY and by a game out there chances are the game would not function well or not function at all. So my best bet would be to buy the PSP and the games all at once tha way I wouldn't have no problems with it. Talk about smart decesion making right?