Segmenting and Targeting Markets

Segmenting and Target markets deal with people or organizations, needs or wants, ability and willingness. Althoough alot of different type of segmentation help with thr process in which market to target such as demogrpahic and geographic segmentation, age segmentation defintly tooks its points plus on SONY. Age Seomentation examples include newborns, infants, young children, tweens, Generation Y known as teens, and young adults and finaly Geberzation x, kown as baby boomers and seniors. The PSP was made to target Generation Y consumers.

Consumer Decesion Making

Consumer decesion making are processes a consumer uses to make a purchase dcesions as well as to use and dispose or purchased goods or services; also includes factors that influence purchase decesions and product use. One thing that definitly allowed consumer to purchase the new relase of the PSP3000 was defintly its ffeatures. The features started whats considered to be a trend, "everyone's getting it...why not me?" This was all brought to attentions throught the use of external information. External informatin search seeks information outside the enviortment. The enviornmen in this case being SONY Corp. and the outside enviermtn being SONY's target maarket Generation Y.

Product Concepts

Product concepts is everything, both favorable and unfavorable, that a person recieves in an exchange, Product features include packaging, style, color, optins and size. The Sony psp is known as a consumer product. It holds its own uniquie style unlike the Nintendo Dsi. The product can also be comstumized as far as appliances and features. some people like to change the wallpapers, theme, layout, other even like to upgrade the harddrive. Not only are people playing games but watching movies, listening to music and acccessing the internet.

Developing a Global Vision

Sony headquarters was first establish in Tojyo Japan. Today sony headquarters are located worldwide. SONY has targteted copmanies such as Samsung, Toshiba, and Ericsson to form joint ventures. Through playstation is where the sone PSP was inspired. SOny companies not only manufactures with gaming devices but all types or electronics.SONY manufacutures, camera and camcorders, computes, t.v and home entertainment, mp3 and portable electronics.

Ethics & Social Responsability

Ethics and social responsability are the moral principles of values that generally govern the product of an indivual or group. In the year 1959, the founder of SONY Masaru Ibuka made the SONY FUNd for the promotion of sccience Education to support elementary Schools in the pursuit of science education excellence. Sony has also its Funds for Arts educatin,resources in the enviorment, fields such as music, film and photography. SONY funds also provide assistance in major distaters contributaing to a sustainable society.After the earthquake disaster that struck SONY headquarters in Tokyo Japan 3,000 employees remained over night, and also house hundreds or refugees from the surrounding Shinagawa.

http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/03/earthquake-strands-thousands-of-employees-at-sonys-tokyo-headquarters.html

Strategic Planning_SONY

Strategic plannning is the manegerial process of creating and maintaining a fit between the organizations objectives and resources and the evolving market oppurtunities. It touches up on business aspects such as customer values,realtionships,and most importantly teamwork. customer values meets one needs and value. For years handheld game devices have been out , weve seen the come and go, nintendo first started with the GameBoy, and soon Gameboy color, which lead to Gameboy Advance, the Gameboy Sp, the gameboy Ds Versions and the latest rlease on the Gameboy Dsi 3d. Sony deciced okay so obviouolsy hand held systems are making sales and home devices are now dropping so why not take from that idea and enhance it? Enhance it with what? Well the Sony brand PSP not only played vedio games, but had intertnet acces which allowed you to play online wireless. So instead of concentrating on the furure makings of the future playsations, sony focused on the first ever playstation portable also known as the PSP. Thus leading to te relase of a PSP2000, PSP3000 as well as the PspGo. Customers wnated more out of gaming devices and with the PSP Sonay made that possible.

Business Marketing_SONY PSP

Business marketing is the marketing of goods and services to indivuauals and organizations for purposes other than personal consumption. What does this mean? Well as some of you may know there are different types of product concepts, product features, and product usage. The two main ones however are consumer prdects which are used for personal use and Bsiness prodect which are used for business products only. The SONY PSP is considered as a consumer product. It is a hand held gaming device used to entertain one's personal satisfaction. Thouh the services it delivers howver may be considered as a business initiative. For example the SONY PSP allows one to have acces to the enternet, you can check your emails, stream vedios on it, and send and recieve devices. Thanks to the all new camera attachment skype is now acesible, talk about an upgrade.