Consumer Decesion Making

Consumer decesion making are processes a consumer uses to make a purchase dcesions as well as to use and dispose or purchased goods or services; also includes factors that influence purchase decesions and product use. One thing that definitly allowed consumer to purchase the new relase of the PSP3000 was defintly its ffeatures. The features started whats considered to be a trend, "everyone's getting it...why not me?" This was all brought to attentions throught the use of external information. External informatin search seeks information outside the enviortment. The enviornmen in this case being SONY Corp. and the outside enviermtn being SONY's target maarket Generation Y.