Segmenting and Targeting Markets

Segmenting and Target markets deal with people or organizations, needs or wants, ability and willingness. Althoough alot of different type of segmentation help with thr process in which market to target such as demogrpahic and geographic segmentation, age segmentation defintly tooks its points plus on SONY. Age Seomentation examples include newborns, infants, young children, tweens, Generation Y known as teens, and young adults and finaly Geberzation x, kown as baby boomers and seniors. The PSP was made to target Generation Y consumers.